It's the strangest thing, those commercials. Primarily billed as life insurance, they feature actors of retired age discussing how they don't want to be a bother in death, how you can leave you family with a whole ton of costs that they never saw coming, and it is all narrated by a middled age man or woman who look like a middle class upright child of one of these elderly people, informing whoever is watching that they need not worry about bothering their family. There's something coldly calculated about the commercials, a presentation of mortality, a play on the emotions of the elderly who, I figure, are watching old episodes of MacGyver, which I may or may not find myself doing with increasingly regularity. Incidentally, there was recently a show with Nazi gold in it the other day. The other day was teen drinking and today it is UFOs. Not that I manage a whole episode, mind you, but ten or fifteen minutes is usually more than enough.
But it's midday television, and that is a strange land, aimed at entirely different people than myself. I'm only here by mistake, dropped here by how I run my business and the hours I work, and the commercials reveal to me the alien landscape.