I'm not a huge sports guy, but I live in a country where sport is the dominant form of celebrity. You could be forgiven, for example, for not knowing the JM Coetzee lives in Adeliade, until the Booker Award and Nobel Prize winning author picks up a cricket bat, at which point, not knowing about the elderly cricketer who happens to write a few novels on the side would be considered a national travesty. Of course, at that point, you would be required to dislike the man because the country currently dislikes its international cricket team on the basis that it is far too successful, and the people in it are jerks.
However, it appears that every four years is about what I consider a reasonable amount of time for myself to get involved in a sporting event, and I don't even mind the fact that the TV is full of commercials for the World Cup, or that when I went to go recharge my phone a few moments ago, that one of the images I saw was of personalities from the Australian team looking very uncomfortable, as they all do in their images. Of course, once this World Cup is over, however, I will return to my other interests. Which may or may not include writing JM Coetzee a letter asking if he'd like to take up cricket, to help the national identity of literature throughout the country.