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Can You Believe It Didn't Work

Following an uproar by Australians, Kraft Foods is recanting on its plans to name a new line of its vegemite product "iSnack 2.0." The high-tech, forward-looking concoction is a blend of vegemite and cream cheese. Yum!

The ludicrous name, which sounds like a joke (but isn't), was selected by Kraft as part of a public naming contest that fielded 48,000 entries.

According to the Brisbane Times, following an overwhelmingly negative reaction to the choice, Kraft issued a statement that it was backing down: "Please bear with us for the next 48 hours as we finalise how Australians and New Zealanders can decide the new name through an independent popularity vote."

An announcement from Kraft Foods regarding the name is expected on Friday.

I'm totally and utterly shocked that a mix of Vegemite and cream cheese called iSnack 2.0 didn't work.

Totally, one hundred percent, shocked.





Oct. 7th, 2009 12:22 am (UTC)

it's actually a nice day, considering the storms last night.
Oct. 7th, 2009 01:02 am (UTC)
Is there a cure for vegemite and cream cheese? :) Likely not. After vegemite and cream cheese, the only hope is the oblivion of the box jellyfish.

I had Aussie housemates in Europe who forced it on me. Bad memories. Bad.
Oct. 7th, 2009 04:25 am (UTC)
heh. did they get you to eat it proper, or did they spread it on like peanut butter?
Oct. 10th, 2009 10:58 pm (UTC)
What's proper?
Oct. 10th, 2009 10:59 pm (UTC)
a really thin spread. preferably over butter.
Oct. 10th, 2009 11:51 pm (UTC)
I think that's the way I had it--i didn't work. :)

Faceooks almost as lame as Twitter, huh?
Oct. 11th, 2009 12:35 am (UTC)
yeah. people from school find me on it, friend me up, and then don't talk to me ;)
Oct. 11th, 2009 12:42 am (UTC)
I got all these non-English speaker. Hello. I love you. goodbye. :)
Oct. 11th, 2009 04:41 am (UTC)
lol. i had one of them the other day.