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How Would You Spend Your Money?

Sony Ericsson has announcesd an advertising media first as it teams up with Bauer Media’s lads’ mag, FHM, to create the first magazine campaign entirely shot on a mobile phone camera, in order to promote the new Sony Ericsson C905 Cyber-shot handset. The five-figure deal sees the phone camera creative advertorials run in the December 2008 issue of FHM, which went on sale yesterday, to target the Christmas shopping season.

The Sony Ericsson C905’s unique selling point is its ability to reproduce high quality prints at any size, further blurring the line between dedicated digital cameras and cameraphones. Bauer Media developed the creative idea to put the product to the test for the advertorial and set up a photography shoot using professional lighting, models, hair, make-up and an expert fashion photographer - the twist being that the shot was taken on a Sony Ericsson C905 Cyber-shot mobile phone.

“This is an amazing opportunity for us show off the capabilities of our new phone,” says Sony Ericsson UK & Ireland Marketing Director, David Hilton. “The audience and timing of this campaign is perfect for generating a buzz within the gadget-mad young men of Britain, just as their Christmas wish lists are being created.”

Apparently, what you’re suppose to take away from this advertisement is that you can buy a phone.




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Nov. 3rd, 2008 11:32 pm (UTC)
I think what you're supposed to take away from the advertisement is more literally "If you buy this phone you will look this beautiful/attract women this beautiful and have sex with them." Same as 90% of marketing--aimed straight at the lizard brain that equates resource acquisition with mate acquisition.
Nov. 3rd, 2008 11:34 pm (UTC)
yeah, exactly. which is why i found this funny. there's a ton of advertisements out there like this, of course, but this one was the most recent of them i saw.
Nov. 4th, 2008 01:17 am (UTC)
White skin, black hair, black and white bra, not a lot of background colour... I'm guessing the camera has contrast issues and possibly colour vibrancy problems.
Nov. 4th, 2008 10:31 pm (UTC)
Nov. 4th, 2008 02:39 am (UTC)
With a phone like this, beautiful women will take off their clothes and let you photograph them!
Nov. 4th, 2008 10:32 pm (UTC)
...would it be wrong to say i can do that with my current phone?
Nov. 5th, 2008 04:05 am (UTC)
No, but that would be a result of being Ben Peek, not a result of whatever phone you have.
Nov. 7th, 2008 12:07 am (UTC)
i dunno. without the phone, it's just naked women. whereas the phone can have naked women without me, if it's lucky enough.
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