Ben Peek (benpeek) wrote,
Ben Peek

  • Mood:

Translated Product Placement

I've never heard of this happening before. Has anyone else?

Speaking of Swancon, sci-fi author Tim Powers was the other principlal guest that weekend. I recall him telling me that he found out that the publishers of the Spanish (or another country's) [it's the German--Ben] translations of his novels had been inserting scenes for product placement, and that this was apparently standard practice. That is, they had a local writer on hand to add scenes into all the publisher's foreign novels where a character would go to the fridge and take out a coke, or whatever drink was contractually required.

From Eddie Campbell's blog.

  • Post a new comment


    Comments allowed for friends only

    Anonymous comments are disabled in this journal

    default userpic

    Your reply will be screened

    Your IP address will be recorded