Ben Peek (benpeek) wrote,
Ben Peek
benpeek

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Translated Product Placement

I've never heard of this happening before. Has anyone else?

Speaking of Swancon, sci-fi author Tim Powers was the other principlal guest that weekend. I recall him telling me that he found out that the publishers of the Spanish (or another country's) [it's the German--Ben] translations of his novels had been inserting scenes for product placement, and that this was apparently standard practice. That is, they had a local writer on hand to add scenes into all the publisher's foreign novels where a character would go to the fridge and take out a coke, or whatever drink was contractually required.


From Eddie Campbell's blog.

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