Ben Peek (benpeek) wrote,
Ben Peek

  • Music:

A Bit Of Australia

I thought this might provide some amusement to the Australia Lovers out there.

Australia's Choice, your cheap Australian alternative for your soft drink needs.

In the background of Australian Consumer Culture there is a small voice that urges people to buy Australian with a mix of patriotism and shame. If you look at the side of the can, you can make out half of the Australian Made tag. I guess there's nothing surprising in this, and probably every country these days is engaged in a war to get consumers to support their local industry in these days of the Global Consumer Culture, but locally, this movement has always appeared to struggle, especially with youth culture. There's a very real cultural cringe against Australian made things for the youth, which includes film and literature and just about everything except music which, oddly enough, appears to be doing well with the youth. This is perhaps because it has thrown off the more traditional Australian imagery in every genre but country, where, y'know, it's part of the setting.

I guess I should add that this cultural cringe is very much part of the city life, and especially the life in Sydney, where it struggles to present a multicultural image while trying not to focus too hard on the Villawood detention centre or how the media constantly demonises the non-white other for drugs and crime and even bloating the cities population. Of course, that said, I don't think I've been into a house that hasn't had a packet of tim tams in there at one stage.

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