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Observation #4

Sport is nothing more than the titanic clash of name brands.

You could take away team names like the Parramatta Eels, the Green Bay Packers, and Manchester United, and replace them with Nike, Coke, and Shell, and the games would remain the same. Men and women would still cheer their players. Given enough time, they would forget that the team had been called Manchester, and walk around with shirts proudly proclaiming their allegiance to Nike.

It's the history of the brand, they would tell you, that makes this aspect of the game most exciting. Of course you would frown. You don't understand.

Comments

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burntcopper
Jun. 3rd, 2003 05:08 am (UTC)
:glares at the Ben who doesn't understand the heresy he's talking:

I'm going with the observation that brand sponsorship revolves so much that the big name brands get together in board rooms and pick out of hats which team they'll get for this two-year period. Plus, of course, the fun of comparing the types of industry most interested in advertising at certain times in history when looking at the brands on footie teams' shirts. At the moment it appears to be the comms industry and video game consoles in ascendance.
benpeek
Jun. 3rd, 2003 05:12 am (UTC)
heheheh.

i put this up here because i said to, in passing, to a friend of mine the other week. just in passing, i said, and then.. whoosh. man. hit a nerve there. so very cool.

i'd have it printed on a t-shirt, if i was that kind of guy.
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