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Can You Believe It Didn't Work



Following an uproar by Australians, Kraft Foods is recanting on its plans to name a new line of its vegemite product "iSnack 2.0." The high-tech, forward-looking concoction is a blend of vegemite and cream cheese. Yum!

The ludicrous name, which sounds like a joke (but isn't), was selected by Kraft as part of a public naming contest that fielded 48,000 entries.

According to the Brisbane Times, following an overwhelmingly negative reaction to the choice, Kraft issued a statement that it was backing down: "Please bear with us for the next 48 hours as we finalise how Australians and New Zealanders can decide the new name through an independent popularity vote."

An announcement from Kraft Foods regarding the name is expected on Friday.


I'm totally and utterly shocked that a mix of Vegemite and cream cheese called iSnack 2.0 didn't work.

Totally, one hundred percent, shocked.

Totally.

Link.

(crossposted)

Comments

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drjon
Oct. 6th, 2009 12:35 pm (UTC)
Totally?
benpeek
Oct. 6th, 2009 11:55 pm (UTC)
totally
switchknitter
Oct. 6th, 2009 01:28 pm (UTC)
I heard about that. Dumbest food name ever.
benpeek
Oct. 6th, 2009 11:55 pm (UTC)
totally.
vampyrichamster
Oct. 6th, 2009 04:29 pm (UTC)
Totally, one hundred percent, shocked.
benpeek
Oct. 6th, 2009 11:56 pm (UTC)
i might get a t-shirt made...

actually, someone just told me this could be a huge marketing plan to make us talk about it.
lucius_t
Oct. 6th, 2009 06:47 pm (UTC)
Vegamite by any other name...


benpeek
Oct. 6th, 2009 11:55 pm (UTC)
man, i love the stuff. you ever ad it?
lucius_t
Oct. 7th, 2009 12:00 am (UTC)
Yes.

How's the weather in Sydney? he asked, changing the subject,not wishing to offed his obviously taste bud impaired friend.
benpeek
Oct. 7th, 2009 12:22 am (UTC)
haha.

it's actually a nice day, considering the storms last night.
lucius_t
Oct. 7th, 2009 01:02 am (UTC)
Is there a cure for vegemite and cream cheese? :) Likely not. After vegemite and cream cheese, the only hope is the oblivion of the box jellyfish.

I had Aussie housemates in Europe who forced it on me. Bad memories. Bad.
benpeek
Oct. 7th, 2009 04:25 am (UTC)
heh. did they get you to eat it proper, or did they spread it on like peanut butter?
lucius_t
Oct. 10th, 2009 10:58 pm (UTC)
What's proper?
benpeek
Oct. 10th, 2009 10:59 pm (UTC)
a really thin spread. preferably over butter.
lucius_t
Oct. 10th, 2009 11:51 pm (UTC)
I think that's the way I had it--i didn't work. :)

Faceooks almost as lame as Twitter, huh?
benpeek
Oct. 11th, 2009 12:35 am (UTC)
yeah. people from school find me on it, friend me up, and then don't talk to me ;)
lucius_t
Oct. 11th, 2009 12:42 am (UTC)
I got all these non-English speaker. Hello. I love you. goodbye. :)
benpeek
Oct. 11th, 2009 04:41 am (UTC)
lol. i had one of them the other day.
ironed_orchid
Oct. 6th, 2009 11:47 pm (UTC)
Personally I'm shocked that there's a market for a combination of vegemite and cottage cheese.
benpeek
Oct. 6th, 2009 11:55 pm (UTC)
ha! i thought the same.
exp_err
Oct. 7th, 2009 03:52 am (UTC)
I tried it. It tastes ok and is much easier to spread on Weet Bix than full-strength vegemite. But you're supposed to throw it out after three weeks in the fridge, and who gets through vegemite that quickly?
benpeek
Oct. 7th, 2009 04:24 am (UTC)
lol. three weeks?! you got to be kidding me!
paulhaines
Oct. 7th, 2009 12:40 am (UTC)
the campaign worked alright. get everyone talking about changing a loved product, get them to name it, make sure the name is enough to anger almost everybody so that everybody talks about changed product and then do it all over again.

someone is a very smart cookie. that's LOTS and LOTS of free publicity.
benpeek
Oct. 7th, 2009 12:48 am (UTC)
yeah, i was getting this theory explained to me by my mother this morning.
cassiphone
Oct. 7th, 2009 12:44 am (UTC)
I'm still a touch shocked that people seem convinced that the NAME is the problem...

Also proof that democracy can fuck up marketing worse than marketing people.
benpeek
Oct. 7th, 2009 12:48 am (UTC)
heh. have you tried it?
cassiphone
Oct. 7th, 2009 12:54 am (UTC)
You mean tried EATING it? I'm pretty sure we're not supposed to eat it...
benpeek
Oct. 7th, 2009 04:25 am (UTC)
apparently it only lasts three weeks! can you believe that!
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