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'it was not merely standardization as such that established an inverse relationship between the commercialization of cultural goods and their complexity, but that special preparation of products that made them consumption ready, which is to say, guaranteed an enjoyment without being tied to stringent presuppositions. of course, such enjoyment is also entirely inconsequential. serious involvement with culture produces facility, while the consumption of mass culture leaves no lasting trace; it affords a kind of experience which is not cumulative but regressive.'

p 166.

i am habermas.