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Name Your Child After a Corporate Logo.

"Children have been named after big brands as diverse as beauty company L'Oreal, car firm Chevrolet and designer clothes company Armani.

Mr Evans told BBC News Online one reason for the popularity of brands as names is a growing desire on the part of parents to mark their children out as different.

He also says that naming a child after a brand such as Armani or Chanel, associated with money or exclusivity, reflects the material hopes of such families."

from here.